Jeff Veen

Design Partner at True Ventures

Keynote

Crafting a Creative Culture

9:00 AM – 10:10 AM

We have arrived in an age of design. No longer relegated to a function of the marketing department or tacked on to an engineering process, designers are increasingly taking leadership positions in the top companies in tech. But how do we manage creative teams to achieve their full potential? I'll share stories from my years of leading product development — both successful and not — to show that investing in a culture of creativity might be the best competitive edge you can gain.

Bio

Jeff spends his time helping companies create better products. He does this as an advisor, as well, for companies like about.me, Medium, and WordPress. Previously, he was VP of Design at Adobe after they acquired Typekit, the company he co-founded and ran as CEO.

He was also one of the founding partners of the user experience consulting group Adaptive Path. While there, he led Measure Map, which was acquired by Google. During his time at Google, he designed Google Analytics and lead the UX team for Google's apps.

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