Jenka Gurfinkel

UX Lead at athenahealth


Health-Centered Design: Reclaiming Technology Design for a Culture of Health

11:50 AM–12:20 PM

Today it’s easier than ever to design highly usable experiences that degrade the health of the people who use them. Whether we work on consumer apps or enterprise software, the choices we make as designers directly affect the physical, mental, social, and professional health of our users. So how do we design for values that promote a culture of health? Beyond “design thinking,” how do we embed health-thinking into our products and design decisions? This talk will look at the legacy of the persuasive design philosophy that has led to our current, coercive technology present, and explore a vision for an alternate design future, including case studies and practical decision-making approaches for aligning design with values that promote long-term user and product health.


As UX Lead at athenahealth Jenka designs platform-scale solutions to empower patients, grow provider business, and improve population health outcomes. She has previously created customer experience solutions for some of the world’s largest brands and organizations, including Toyota, AARP, and Live Nation. Her work and writing have been featured in Wired, TechCrunch, The LA Times, WBEZ, iO9, and more. Jenka believes all designers are agents of user health and has developed a framework to align technology design practice with health-centered design values.