Joe Elmendorf & Kaarin Hoff

Information Architects at TUG

Joe Elmendorf has been working with information spaces since 2009 and teaching in the field at the University of Wisconsin-Milwaukee since 2016. As both a consultant and an educator, he is continually working to refine how models are rationalized, taught, and practiced.

Kaarin Hoff has been helping TUG’s clients understand their users since 2012. Kaarin is enamored with modeling’s power to bring about understanding and its flexibility to rise to any challenge.



Modeling for Clarity

We’ll put theory into practice by first discussing how to model. We’ll cover how to set up models for success using the Modeling Intent Framework as well as the process of collecting disparate knowledge to create a comprehensive whole and best practices, exemplified through case studies.

Participants will learn how to create models that express the wholeness of a project to those coming from differing contexts. We’ll turn our focus from the act of creating models to honing them for a purpose. Models are an excellent communication tool that can serve as a basis for collaboration and validation, or as a way of presenting and preserving. Participants will learn how to create an appropriate frame/context to ensure models are utilized appropriately given a diverse set of consumers as well as a framework for critique that allows us to better discern why some models “work” and others don’t.