Product Designer at NPR
When User Research Meets Reality
9:00 AM – 12:00 PM
We know that the best way to craft better experiences is to hear and amplify the voice of the user. And while our processes might call for user research, it often gets de-prioritized or cut altogether if our teams see it as unimportant.
This session addresses the most common obstacles facing user research: biases due to organizational expertise or metrics, a lack of people who can or want to collaborate on research, and the perceptions that research takes too much money or time. Attendees will learn how to counter some arguments against conducting research, and they will get familiar with the Super-Rapid User Research Framework, which includes several tactics to do high-quality research with significantly little time or money.
Katie Briggs is a senior product designer at NPR. She has led design and user research for experimental initiatives on various digital platforms.
Briggs works to find better ways to make research more accessible, valuable, and collaborative. She is passionate about sharing what she's learned with other UX experts so they can also foster a culture of data-driven decision making at their organizations.
Briggs’ previous experience includes Southern California Public Radio, Houston Public Media, and 42. She has taught collegiate color theory and corporate identity courses and facilitated numerous workshops related to design and research. Briggs received her Bachelor of Journalism from the University of Nebraska-Lincoln.Twitter