Katie Swindler

Experience Strategy for Allstate


Life & Death Design: Creating Products That Save Us from Ourselves

10:30 AM–11:00 AM

Landing an airplane, avoiding a car crash, resuscitating a heart attack victim, or escaping a burning building – human-centered design can be the difference between success and catastrophe in these critical moments. Our brains work differently in a moment of crisis - the way we perceive reality can change dramatically in a fraction of a second. The best designs anticipate and work with our ingrained survival instincts. Explore how the creators of life-saving products use the lessons of past tragedies to inform new technologies. Learn to see your work from this new perspective to be able to guide human behavior when your users are stressed more effectively.


Katie leads the experience strategy for Allstate online marketing products, including the Allstate.com quoting experiences and My Account. Originally educated as a theatre director, she brings a unique perspective to digital work. She believes if brands wish to connect with consumers truly they must combine emotion and utility, storytelling, and technology to create experiences that go beyond satisfaction to delight. Before joining Allstate, Katie was a UX Director at FCB Chicago where she was the UX lead on the 2016 global redesign of JackDaniels.com. She has also led experience design for many other clients such as Cox Communications, and Toyota Financial Services.