Scott Sullivan

Director of UX at LPK


Machine Learning for Designers

1:30 PM–4:30 PM

The workshop consists of a brief overview of what's currently possible with machine learning, followed by an outcome-based service design project prompted by real-world opportunities. For our service design project, we'll go through simple data analysis (provided data), verifying that our service offers value and behavior change. This workshop will explore essential machine learning and data science techniques, and explore Experience Design's role and relationship with machine learning, and delve into the ethics and pitfalls of machine learning and behavior change.


Scott Sullivan is a director of experience design at LPK. Scott focuses on leveraging emerging technologies to embed invisible, intuitive influences into physical brand experiences.

Before joining LPK, he was at Adaptive Path in San Francisco, overseeing the launch and real-time evolutions of hardware startups and other service providers. With an arts-driven education and diverse influences, Scott’s work has run the spectrum from education to energy; finance to interactive performance art.

Scott has authored several publications on UX and the digital world, including editorial for Fast Company and a book, Designing for Wearables: Effective UX for Current and Future Devices.